After several months quarantined, it was almost inevitable Halloween 2020 would be canceled. No trick-or-treating, no parties, no haunted houses, and no fun! But Jack in the Box, being the culturally driven brand it is, was not going to let that happen.
We transformed our restaurant drive-thru into a spooky audiovisual experience, using projection mapping to bring our menu to life, and syncing visuals to a radio transmitter that aired original creepy stories narrated by non-other than Jack himself.
Here's the full animated projection and creepy stories I wrote: