After several months quarantined, an eerie realization came to our collective minds: There'd be no Halloween in 2020!
But Jack in the Box was determined to bring their audience some much-needed smiles and spooks.
We transformed one of our location's drive-thru into a spooky audiovisual experience. Using projection mapping, we brought our menu to life and synced the visuals to driver's radios, which played original creepy stories narrated by Jack himself!
At a time when people needed some relief, we found a fun and safe way to celebrate together.
Here's the full animated projection and creepy stories I wrote: