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With every New Year's Eve countdown comes the collective resolution to finally get in shape, so we all gear up and commit to a gym membership… at least for a few weeks. But no matter how far into the year we are, we can find the motivation to reach your “happy new me” at LA Fitness.

“One more” is never just one more, but you can always count on getting more of it for less.
We repurposed footage from our previous spot and re-imagined a whole new approach for our sister gym
Esporta Fitness.

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